21 - 22 April 2027 | RAI Amsterdam
Discover how Pandora is using predictive analytics and next-generation HR technology to tackle attrition and unlock new levels of workforce productivity. In this keynote, Byron Clayton reveals how tech-enabled insights and personalised career platforms are reshaping retention and building a more committed, future-ready workforce.
Explore how AI is reshaping work, organizations, and the HR function. In this keynote, Josh Bersin shares global research and real-world examples on what’s working, what isn’t, and where HR leaders must focus over the next 12–24 months to drive productivity, agility, and trust — with a practical playbook for responsible adoption and a future-ready workforce.
Josh is an analyst and thought leader specializing in the global talent market and the challenges and trends affecting business workforces around the world. He founded Bersin & Associates in 2001 to provide associated research and advisory services—a business he later sold to Deloitte when it became known as Bersin by Deloitte. In 2019, he launched The Josh Bersin Academy, the world's first global development academy for HR and talent professionals, and he is currently the CEO of its sister research advisory firm, The Josh Bersin Company.
Kris Dunn is Marriott International’s Chief Human Resources Officer (CHRO) for the US and Canada, responsible for providing the people platform for 130,000 associates (across 30+ portfolio brands) at the world’s leading travel/hospitality firm. Prior to his move back to HR, Kris served as Marriott’s SVP of Global Talent Acquisition, defining and continually evolving Marriott’s global recruitment strategy and delivery for the organization across 200,000 hires annually, including TA Strategies & Solutions, TA Operations, University Relations & Recruiting, Recruiting Services/RPO, FLEX Talent Solutions, TA Technology, Executive Recruitment and Employer Brand.
Drawing on real-world experience as a CHRO, operator, and advisor to high-growth organizations, Kris will share practical, no-fluff insights on where HR technology creates advantage — and where leadership, judgment, and courage still matter more than any platform or algorithm.
This is not a look back at what we’ve learned — it’s a call forward. A closing perspective designed to help HR leaders leave Amsterdam clear on what to prioritize, what to stop doing, and how to lead with confidence as the pace of change accelerates.
Attendees will leave with:
• A sharper view of where HR technology truly drives business impact — and where human leadership is irreplaceable
• A framework for making better talent, skills, and workforce decisions in an AI-enabled environment
• Clear priorities for leading transformation in 2026 and beyond — without losing trust, culture, or momentum
Francisca Martinez is Chief Human Resources Officer & Technology for Europe, Middle East and Africa (EMEA) at Marriott International. She is a strategic partner to the EMEA President and Executive Leadership Team, with responsibility for Human Resources, Strategy & Planning, and Information Technology across the region. Her role focuses on aligning people, strategy, and technology to support growth, transformation, and long‑term business performance.
Francisca joined Marriott in 2000 and has held a range of senior leadership roles across the company, including Vice President of Talent Management at The Ritz‑Carlton and Vice President, Talent Acquisition & Employer Brand at Marriott International headquarters in the United States. She has played a pivotal role in major enterprise initiatives, including the successful integration of Starwood Hotels into the Marriott portfolio and the development of innovative global talent and technology‑enabled solutions.