Put Your Brand in Front of HR Leaders Driving Strategy and Technology Decisions

HR Tech Europe 2027 brings together a highly engaged audience of senior HR and People leaders and decision-makers who are tackling workforce challenges, exploring new technologies and investing in solutions that deliver real business impact.

With HR and People professionals, technology providers, innovators and industry experts all in one place, the event creates opportunities for meaningful conversations, valuable connections and partnerships that drive real results.

74%

HR director level & above

19%

Growth in HR and People professionals year on year

85%

Directly involved in purchasing decisions

43%

Actively exploring new technology within the next 8-12 months

Discover All Exhibitor & Sponsorship Opportunities

Where the Industry Shows Up 

Leading HR technology providers choose HR Tech Europe because of the quality of the audience and the depth of engagement it delivers.

Previous Exhibitors Include:

HR Tech Europe Audience

Where HR and People Leaders Meet

Sample Attendees from our 2026 Event: Chief People Officer, Chief People & Culture Officer, Chief HR & Communication Officer, Chief HR Transformation Officer, Chief Human Capital Officer, Chief Learning and Knowledge Officer, Chief Culture Officer, Chief People and Planet Officer, CHRO, CHRO for Europe, Group CHRO, CTO, SVP People & Culture, Senior Vice President HR Operations, VP HR, VP People & Culture, VP People & Talent, VP Talent Development, VP, Learning & Development, Global HR Director, Senior Global HR Director, HR Director, Senior HR Director, Senior HR Director EMEA/APAC, Global People Executive, Global Talent Director, Global Head of HR Technology & Operations, Global Head of Talent Acquisition, Global Head of Total Rewards, Global Head of Learning and Development, Global Head of Employee Experience, Global People & Culture Leader

 

Products & Services

Our visitors look for the following products and services:

Assessment, Benefits, Compensation and Payroll, Consulting, Employee and Manager, Self-Service, Employee Communications, HCM, Learning, Outsourcing, Performance Management, Portals, Recruitment, Relocation, Screening, Social Media, Talent Management, Testing and Surveys, Time and Attendance, Training and Development, Workforce Analytics, Workforce Management, Workforce Planning

 

 

 

 

What Makes the HR Tech Europe Audience Stand Out

The value of HR Tech Europe 2027 lies in the people you meet.

Bringing together senior HR leaders and key decision-makers actively exploring new technologies and solutions, the event creates an environment for meaningful conversations and valuable business connections.

Exhibitors have the opportunity to engage directly with potential buyers, understand their priorities and demonstrate how their solutions can address real workforce challenges and deliver measurable results.

Sponsorship Opportunities Include:

Built from what the room asked for

New for 2027: AI in Action

Hands-on sessions at the Hall 12 entrance — the first thing every attendee sees. Practitioner-led, up to 30 senior leaders per session, no firmware.

New for 2027: Ask the Experts Trail

Put your own approved experts on your stand as part of the official programme — one company per theme, no sales pitches.

New for 2027: Hydration Sponsor

Own the Hydration Station at the Hall 12 entrance — brand visibility, sustainability, and a natural reason for attendees to stop by.

New for 2027: Growth Package

A fully built 6 sqm stand on Growth Avenue, built for HR tech scale-ups ready to build visibility, credibility and pipeline.

Get Connected Hub

A refreshing escape from the traditional conference environment and inspired by Barceloneta beach, this hub is designed to encourage meaningful conversations, spontaneous meetings, and a little fun along the way.

Attendee Registration

Put your brand at the very heart of the attendee journey by becoming the Registration  Area Sponsor at HR Tech Europe.

Flyer Drop - The Hot Lead Drop

Your call to action flyer will be placed within our two busiest catering spaces – the Start-Up Park seating area and the main restaurant seating zone – ensuring your message reaches visitors while they are taking a break, networking, and planning their next stop on the exhibition floor.

Speaking Opportunities

Main Stage Session

This is your opportunity to be creative and to give the HR Tech Community a meaningful and unforgettable experience. The Main Stage is for those big light bulb, inspirational moments.

Conference Session

This dynamic 45-minute session gives you the platform to share your thought leadership and expertise with attendees. These sessions are for attendees with Conference Passes only.

HR Tech Talks

Share your thought leadership in a 20-minute session that brings bold ideas to life and commands the spotlight to provide attendees with valuable insights into the industry’s most pressing topics.

Think Tank

Moderate a 60-minute session designed exclusively for HR and People leaders to network, collaborate, and tackle today’s most pressing HR challenges.

There Are Many More Opportunities Too. Enquire for More Details!

Exhibitors Already Confirmed for 2027 Include:

Hear From the Community

“The HR Tech organisations that take themselves and their (future) customers seriously in Europe are to be found at HR Tech Europe!”
Kerstin Schrader
CHRO |  Effectory
“I highly recommend HR Tech Europe as a key event for anyone looking to stay ahead in the future of HR. It brings together innovative solutions, relevant and timely topics, and an inspiring community of professionals.”
Catarina Ferreira
Head of Human Resources |  Hyatt Hotels Corporation
“If you come to HR Tech Europe, you can listen to those who are really doing something different — and meet vendors you don’t meet locally, which is also changing your perspectives.”
Anna Carlsson
HR Tech Analyst |  HR Digi
"Thank you for providing this opportunity to engage with and learn from peers and vendors. Enjoyed it very much!"
Thomas Lybaek
Talent Product Director |  The LEGO Group
"That was a truly amazing experience and great energy, people, innovation and tech together!!
Anna Nord
Senior Regional HR Partner at AWS Nordics, EMEA |  Amazon Web Services
"The highlight for us has been the conversations, especially when someone brings a real process and sees it turned into a working workflow live with AI. That's usually the moment it clicks. Loads of energy across the floor too."
50 Skills

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