Speakers

Christina van Hoekelen is a Business Process Architect at Technische Unie, where she works at the intersection of HR, IT, and operations to design and implement scalable, human-centered processes in complex enterprise environments. With a background in HR, IT consulting, and project management, Christina has spent years working on HRIS implementations and process automation initiatives across multiple organizations (KPN, JDE, CERN, Rituals). Her work focuses on a critical challenge: How can organizations ensure that investments in HR systems and process automation actually translate into scalable, reliable, and value-driven business operations? Known for her pragmatic approach, Christina combines process architecture, change management, and hands-on delivery experience to help organizations simplify their HR landscapes and move from tool-driven complexity to business-driven clarity.