This session shares the story behind SOFI—SoftServe’s internal AI Assistant and first-ever digital colleague. Designed to reflect SoftServe’s culture, tone of voice, and values, SOFI enables employees to quickly access information, navigate internal processes, and free up time for HR teams to focus on strategic priorities.

Explore how SOFI was designed, built, and launched, how it was positioned as a true digital teammate rather than just a tool, and how its success sparked the broader “NextGen HR: AI in Action” initiative. Through this initiative, HR teams across the company are now identifying, generating, and implementing AI use cases to future-proof their work.