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HR Tech 2026 Agenda

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Rethinking HR: Practical Ways to Create Change That Sticks

22 Apr 2026
Main Stage
Main Stage Session
Many HR teams are busy, but not always influential. In this conversation, Lucy Adams (CEO of Disruptive HR) and Hester Van Oene (HR Director of Wieden & Kennedy – Netherlands)  explore what it really takes to rethink HR and create meaningful change inside complex organisations. Drawing on lived experience from global creative environments and disruptive HR thinking, they’ll unpack what “doing HR differently” looks like in practice and how to move from insight to action when the organisation is resistant, distracted, or overloaded.
Speakers
Lucy Adams, CEO - Disruptive HR
Hester Van Oene, HR Director - Wieden + Kennedy

Topic

Employee Experience Leadership & Culture

Learning Objective 1:

Identify the shifts required to move HR from operational to influential.

Learning Objective 2:

Use practical methods to create buy-in and behaviour change with leaders and teams.

Learning Objective 3:

Understand how to make change happen – without the usual pain!