This session unpacks the reality of today’s candidate journey: fragmented, non-linear, and driven as much by perception as by opportunity. Organic job posts are losing visibility faster than ever, while candidates are quietly researching, comparing, and filtering employers long before they ever apply.

We’ll explore why “post and wait” is no longer viable, how employer brand now shapes every stage of decision-making, and what happens when organisations fail to show up consistently across their digital touchpoints.

More importantly, this isn’t just diagnosis—it’s direction. You’ll see how leading companies are shifting toward smarter, proactive approaches like targeted promotion and Smart Sourcing to engage the right talent earlier and more effectively.