HR teams are doing more than ever, but proving impact is still a challenge. How do you show that your people initiatives are actually driving business results and resonating with CFO priorities?

In this session, Laura Fink, People and Culture Director at HiBob, breaks down how to move from activity to impact and from impact to ROI. You will learn how to define what success looks like, choose the right metrics, and apply practical evaluation methods to measure what really works, supported by the right technology to bring your data together and tell a clear, credible story.

From onboarding and mentoring to wellbeing and policy changes, we will explore real world examples and simple frameworks you can use right away. You will also see how the right platform helps translate people data into business language, making it easier to align with finance and demonstrate tangible value.

When you can clearly connect HR initiatives to outcomes like retention, productivity, and revenue, you do not just run programs, you drive the business forward.