In many sectors, there are more vacancies than applicants. Professional employer branding helps to provide authentic insights, create identification potential and build a strong employer brand. Videos play a central role in this, as they emotionally engage target candidates and employees throughout their entire journey at the company. Thanks to modern tools such as Mozaik, the creation of video content is no longer exclusively in the hands of marketing - HR, internal communication and specialist departments can also create high-quality videos themselves and use them in a targeted manner. In this way, video is democratized within the company and used for sustainable, authentic communication.

In this presentation, Neele de Vries, CEO and co-founder of the Mozaik Corporate Video Platform, will show you the many possible uses of videos along the employer branding flywheel. You will receive valuable tips on how you can use videos to build an authentic and strong employer brand and communicate this to the outside world in line with your CI. Everything bundled on one platform: Mozaik.