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AI Upskilling in Action: How Superside is Building the Workforce of the Future

04 Mar 2025
Tech Talks Theatre - Hall 10
Tech Talk
What happens when a leading creative operations company embraces AI? Growth, innovation, and transformed workflows. Superside's story shows how AI upskilling can unlock your team's true potential.

Follow their journey as Superside’s Aki Friedrich and Sana’s Petter Wihlbäck Mathisen break down the practical steps of building an AI-enhanced learning program. 

This session goes beyond theory. You'll discover how to build upskilling programs that create real impact, engage your teams, and find ways to turn AI adoption challenges into opportunities.
Speakers
Aki Friedrich, Director of Learning Experience - Superside
Petter Wihlbäck Mathisen, GTM Lead EU-Rest of World - Sana Labs

Learning Objective 1:

Create an upskilling strategy that delivers measurable improvements in work quality

Learning Objective 2:

Transform common AI adoption hurdles into opportunities for growth

Learning Objective 3:

Build learning programs that turn AI knowledge into practical skills